As part of the Horticulture marketing reform policy project, a team from Sindh Agricultural University surveyed 160 farmers in two mango growing regions, Hyderabad and Tando Allahyar in 2018. Of these, 71 owned less than 12.5 acres of land, with about 5 acres of land under mango orchards. The report explains the traditional approaches to both farming and marketing, with harvest contractors engaged by two-thirds of farmers. This discourages adoption of innovative practices that should be driven by consumer quality needs. Existing information channels are ineffective, despite the wealth of resources available from ASLP. Farmers want the government to provide training, but importantly 38% want water problems addressed. 2018
