The central thesis of this section is that there is enormous potential for Pakistan to become a major food exporter. Research illustrates the changing market for food, the way it is delivered and consumed and the drivers of these changes. Analysis of global trade in meat, dairy, fruit and vegetable products reveals fast-growing import markets surrounding Pakistan. There is detailed market-by-market trade analysis for mangoes and citrus, including case studies that illustrate opportunities and constraints. This “informed snapshot” approach could be adopted for other commodities of interest. 2019
